Bella + Canvas has long been a favorite t-shirt brand of mine for their soft ring spun cotton, and excellent fit. Long gone are the days when brands like American Apparel were the only providers out there for t-shirt companies who wanted to print their designs on quality products.
So I was thrilled when Printful and Bella + Canvas did a collaboration video featuring PAL Campaign for how to find the perfect niche for your t-shirt business!
When starting PAL Campaign many years ago, I didn't even think about the strategy of targeting a niche market. I just focused on something I truly cared about and was invested in. Years later, niche businesses are fast becoming a way to provide your loyal tribe with products or services that a more general business or company cannot.
For anyone with a creative project or business idea, just go for it. Mess up along the way, and have good stories later. While knowing things like the latest savvy marketing strategies or downloading a course on "the ten steps to grow your e-mail list" will definitely help, you don't always have to follow a template based on how others have done something. If you were meant to pursue something, the creative ideas from your gut are there for a reason. Follow their brilliance, and put your heart and soul into bringing them to life. Soon enough, your ideas will become templates that others try to emulate.
How to find the perfect niche for your t-shirt business: https://youtu.be/G96nAG8Jw0w